What Do We Do on an Ongoing Basis?

Our mission to you is to deliver monthly ranking growth. We have a “whatever it takes” mentality when addressing ongoing SEO services ensures there’s always been some form or another of visibility on the search engine results pages (SERPs). We take a look at your website’s performance to ensure you hit our unique SEO performance guarantee. It could mean adding more business listings, building SEO landing pages, or fixing technical site issues like duplicate content and bad robots .txt files for example.

We’re not rigid with scheduling – instead of making you wait until next year for an update (or worse yet-putting off fixes), let us help now by sending over some info about your website and will show how important a good technical SEO is for success today.

Months One and Two

Campaign Setup

Access Google Analytics data and research traffic flow.
Extract up to six months of organic keyword data when applicable. This allows for the identification of new keyword rankings.
Access Google Search Console data to identify if there are any Google-related issues: Crawl errors, Google manual penalties, robots.txt setup, search impression stats, inbound link stats, Google alerts, and other factors that impact SEO and website health.
Keyword research to identify target keywords on a page-by-page basis.
Create a baseline ranking report to determine pre-existing search rankings.
Digital marketing strategy planning.

Optimization

Continue optimizing keywords throughout the bulk of your site, including within title tags, meta descriptions as well as throughout their text.
Evaluate and optimize the Google My Business listings. We will also work with Google as needed to expedite changes.
Identify search phrases that are naturally ranked well by Google and then nurture those rankings to capture quick ranking improvements.

Link Building

The SEO strategy that we have created is a comprehensive, keyword-rich plan to get your website on the first page of search engine results. This means having 200+ end sources linked through different domains and directories!

Communication

We will create a monthly ranking report to show your company’s progress.

Ongoing SEO Work

On-Going Optimization

Based on the campaign review, additional content optimization tactics are implemented. Some pages that were already addressed and not receiving a response we hoped for can be “tweaked” if need be to get more engagement from users who may have seen it before but didn’t act upon it or just never clicked through. Other new additions will also include some tuning up of existing work so things keep flowing smoothly without any hiccups along the way.
On an as-needed basis, create content and/or landing pages to help expand keyword targeting or the number of communities targeted.

WMT

Review of Webmaster Tools data – We use Webmaster Tools data as a feedback loop to know which search phrases we can produce quick improvements for. The tool also provides diagnostic information should your website be non-responsive or not loading correctly, so that will help us in our SEO work.

Website Health

A review of the quality and load speed for inbound links will be conducted. This involves checking page element responsiveness, SEO content quality per link usefulness determined by the author’s website authority as well as duplicates on site that might slow things down.

Campaign Review

Determine the impact of the campaign through month to identify areas of success vs. where no response was observed. This helps to determine where we need to focus our efforts for Month 2.

Analytics

Review of Google Analytics data – observe traffic volumes, new keyword rankings, and/or ranking losses and other KPIs.