Diffactory fixes expensive marketing problems for the companies we serve.

A little bit about us.

Simply put, we fix expensive marketing problems for our clients.

When our founder was the CMO of a global company, he was promised the world by outside marketing companies. Money invested did not produce the promised results. Retainers paid turned into what felt like ransom payments. Deadlines were missed. Enough was enough.

And so Diffactory was born.

Unlike our competition, we’ve been in the trenches of starting, operating and growing many companies. We’ve experienced firsthand the expensive problems our clients face. We, too, have been frustrated with the marketing industry.

The silver lining? We now get to use our unique insights to help companies build and retain more valuable customer relationships.

With a vision deeply rooted in our values, we will provide you with the tools to build a real-life version of the dreams you have for your company. Are you ready?

Kevin Oldham – CEO/Founder

Why does Kevin do what he does? Because he loves solving complex problems that drive profit and growth for clients. Because he likes the math and the strategy and the analytics and the tactics. And because of three  other things: his wife and two kids. But don’t read this and think Kevin’s some stuffy, serious CEO. Nope, in the office he likes cranking electronic music so loud that the neighbors complain. And on the weekends, he likes teaching his son sweet skateboarding moves. Kevin also loves everything about Kansas City, especially the Chiefs. (And we’d like to point out that he was a huge fan even BEFORE they won that little televised ball game in February.)

Nick Webb – Vice President of Digital

Like a dentist named “Dr. McClean” or a weatherperson named “Jim Storm,” Nick was born to be in the digital world, working on websites (or should we call them “Webb sites”). He’s a Shopify expert, a WordPress designer and a gets-sh*t-done kind of guy, and he has the industry accolades to prove it. He and his wife have two kids, so when Nick’s not busy doing dad things, he’s doing friend things, like having cookouts, watching sports and playing cards. Nick is a fast worker and also a listens-to-music-while-working worker. And when asked to sum up his team, he gave the highest compliment, saying “they’re legit.” Hopefully, as the great MC Hammer once said, they’re Too Legit to Quit. Because we like having them (and Nick) around.

Trent Welch – Marketing Coordinator

Website builder. Social Media master. Blog poster. Client helper. Trent is here to help the team with pretty much anything they need—and loves being able to help small businesses grow. Yeah, we know what you’re thinking. He does a lot. And that’s just “Work Trent.” “Outside of Work Trent” is also a chicken wing smoker. Abstract painter. Concert goer. Record collector. And self-proclaimed music nerd. We think it all makes him the well-rounded, easygoing guy around the office who tries to find the positive in everything. Which means you can add ‘silver lining finder’ to his list of skills, too.

Kara Connolly – Storyteller

Ask Kara what she likes about writing about, and she’ll say anything … except herself. Which is why she’s having a realllly hard time right now. She WILL say that what she loves most about her job is being able to craft stories and create a unique personality and tone for every client she works with, so that they can connect with consumers in a meaningful way. When she’s not debating the validity of the Oxford comma, Kara (and her husband) stay busy with four teenagers and their wildly fluctuating mood swings. When she does have some spare time, she spends it being a mediocre tennis player and above-average shopper.   

Steph Rupp – Designer

Steph is more than a designer. She is also a dang good photographer. She’s taken pictures of food. Interiors. Exteriors. And people. (She won’t say which is easier to work with. But we hear food can be a real diva.) Steph’s an outside-of-the-box thinker and an all-hours-of-the-night worker. Which means in addition to getting awesome-looking websites, we also sometimes get emails about those websites at 3 a.m. In her spare time, Steph is a professional (yes, we said professional) ultimate Frisbee player for Minnesota Strike Ultimate. Autographs available upon request.