When our founder was the CMO of a global company, he was promised the world by outside marketing companies. Money invested did not produce the promised results.
The retainers paid to marketing companies turned into ransom payments.
Deadlines were missed. Enough was enough.
Diffactory was born out of this first-hand frustration with the marketing industry.
Today we help companies in the real estate, health, tech and professional services industries build and retain more valuable customer relationships. Unlike our competition, we have started, operated and grown many companies.
The proof is in the results of our happy clients. We’ve been in the trenches and know what to do. This gives us unique insights into the expensive problems our clients face and the best possible solutions.
With a vision deeply rooted in our values, we will provide you with the tools to build a real-life version of the dreams you have for your company.
The key to a life well lived.
Everyone is unique. Be yourself.
We love what our clients do for a living, otherwise they can’t be our clients.
OWN THE RESULTS
Celebrate wins. Learn from mistakes one time.
Expect more, take action.
Life is short. Do cool things with cool people.
Chief Executive Officer
Curious, crazy and contagious.
Our founder has been called all of these things in his career. He’s a born leader who sees things differently. Kevin launched Diffactory to address pain points he experienced as the CMO of an Inc. 5000 global franchise brand. Every time he went outside his previous company for help growing, expectations weren’t met. Something had to change and Diffactory is making it happen, one client at a time.
With a career dedicated to overcoming the barriers business owners face on a daily basis, Kevin is armed with the acumen to help your business grow methodically.
He’s a national speaker and trainer, partner at Kansas City’s business accelerator BetaBlox and is dedicated to building a company that thinks and acts differently.
He is a proud husband and dad of two little ones that keep him on his toes.
Nick brings a unique combination of analytic and design talent to the Diffactory team. One who always finds a way to get things done, the word “no” is foreign to Nick.
Nick is a Shopify Expert, WordPress designer and overall curious guy.
Nick has worked in the graphic / web development industry for over 17 years. He has been directly in charge of hundreds of web development projects over his career with recent work being recognized by USA Today.
Sara helps translate our clients’ words and thoughts into stories that resonate with their customers.
Sara cut her chops working with the big ad agencies in KC. Through a serendipitous intersection Sara was employee #2 at Kevin’s previous venture and she helped build it into the market juggernaut it is today.
Her husband is Bill Murray. Really. He’s also an ordained reverend who happened to hitch Kevin and his bride.
Gets. Shit. Done.