Diffactory fixes expensive marketing problems for the companies we serve.

A little bit about us.

Simply put, we fix expensive marketing problems for our clients.

When our founder was the CMO of a global company, he was promised the world by outside marketing companies. Money invested did not produce the promised results. Retainers paid turned into what felt like ransom payments. Deadlines were missed. Enough was enough.

And so Diffactory was born.

Unlike our competition, we’ve been in the trenches of starting, operating and growing many companies. We’ve experienced firsthand the expensive problems our clients face. We, too, have been frustrated with the marketing industry.

The silver lining? We now get to use our unique insights to help companies build and retain more valuable customer relationships.

With a vision deeply rooted in our values, we will provide you with the tools to build a real-life version of the dreams you have for your company. Are you ready?

Kevin Oldham – CEO/Founder

Why does Kevin do what he does? Because he loves solving complex problems that drive profit and growth for clients. Because he likes the math and the strategy and the analytics and the tactics. And because of three other things: his wife and two kids. But don’t read this and think Kevin’s some stuffy, serious CEO. Nope, in the office, he likes cranking electronic music so loud that the neighbors complain. And on the weekends, he likes teaching his son sweet skateboarding moves. Kevin also loves everything about Kansas City, especially the Chiefs.

Jessica McArthur – Operations Manager

Driven to make a difference at Diffactory and beyond. Jessica is keenly aware of the ripple effect her role has in the lives of her clients. As a person who genuinely cares about helping others succeed, her passion is derived from seeing the bigger picture – the sweat, the tears, the achievements, the “why”, and the personal sacrifice that is at the heart of every growing company. However, her big-hearted, down-to-earth vibe should never be mistaken for weakness. She is a hammer that gets sh*t done when it comes to efficiency, timelines, monitoring progress, process and ensuring accuracy. Clients can count on her prowess for nailing KPI’s and generally exceeding even the highest of expectations. Her ability to be kind, yet firm is surely what makes Jessica a wonderful mother of two kiddos – 6 and 2 years. She and her husband are raising them with plenty of laughter, uninhibited family dance parties and fresh air in the KC Brookside area.

Trent Welch – Marketing Manager

Website builder. SEO master. Blogging expert. Client helper. Trent is here to help the team with pretty much anything they need—and loves being able to help small businesses grow. Yeah, we know what you’re thinking. He does a lot. And that’s just “Work Trent.” “Outside of Work Trent” is also a grill master. Chiefs fan. Painter. Concert-goer. Record collector. And self-proclaimed music nerd. We think it all makes him the well-rounded, easygoing guy around the office who tries to find the positive in everything.

Nick Webb – Web Designer

Like a dentist named “Dr. McClean” or a weatherperson named “Jim Storm,” Nick was born to be in the digital world, working on websites (or should we call them “Webb sites”). He’s a Shopify expert, a WordPress designer and a gets-sh*t-done kind of guy, and he has the industry accolades to prove it. He and his wife have two kids, so when Nick’s not busy doing dad things, he’s doing friend things, like having cookouts, watching sports and playing cards. Nick is a fast worker and also a listens-to-music-while-working worker. And when asked to sum up his team, he gave the highest compliment, saying “they’re legit.” Hopefully, as the great MC Hammer once said, they’re Too Legit to Quit. Because we like having them (and Nick) around.

Shane Park – Marketing Ninja

Shane Park is an expert in Ad strategy, marketing automation, funnel building, analytics, and pretty much everything else marketing related. He’s done a little bit of everything in the marketing game, so he knows what works and what doesn’t. Shane loves solving problems, collaborating with others, and creating reliable systems that work on repeat.

Shane went through the startup incubator BetaBlox (where he met Kevin), and him and his team grinded on a cryptocurrency/e-commerce startup for 3 years. This gave Shane a lot of exposure to startups and marketing! Over the next few years, Shane continued in accounting while moonlighting in the digital ads space. In 2018, he was finally able to leave the accounting world behind and pursue marketing full-time.

Most importantly, Shane is a dad of three amazing boys who keep him busy and always on his toes. In his spare time, he loves to cook up a storm in the kitchen.

Steph Rupp – Designer

Steph is more than a designer. She is also a dang good photographer. She’s taken pictures of food. Interiors. Exteriors. And people. (She won’t say which is easier to work with. But we hear food can be a real diva.) Steph’s an outside-of-the-box thinker and an all-hours-of-the-night worker. Which means in addition to getting awesome-looking websites, we also sometimes get emails about those websites at 3 a.m. In her spare time, Steph is a professional (yes, we said professional) ultimate Frisbee player for Minnesota Strike Ultimate. Autographs available upon request.

Jessy

Jessy Daguman – Executive Assistant/Show Producer

Jessy Daguman is a dedicated executive assistant known for her impeccable organizational skills and positive attitude. With a proactive approach, she efficiently manages schedules, coordinates meetings, and ensures effective communication. Jessy’s versatility shines through in tasks like document preparation and podcast production, showcasing her adaptability.

Passionate about her role, Jessy thrives on diverse challenges and client interactions. Beyond work, she finds joy in classic movies like “Little Women 1994,” and channels her altruism by supporting children in a remote community. Jessy’s colleagues appreciate her unwavering positivity, making her an approachable and valuable team member who fosters success and harmony.

Salvador Ayestas – Client Account Manager

Salvador Ayestas (AKA Salvy) stands out as a marketer who combines professional expertise with a heartfelt connection to his clients. His role revolves around nurturing client relationships and comprehending their marketing needs to deliver tailor-made solutions for their business success.

Beyond his professional endeavors, Salvador is a “farmboy” at heart. He relishes his time in the countryside, where he rides horses, tends to cattle, and checks on the farm’s various aspects, all while delighting in the simplicity of life. Playing golf is another of his cherished pastimes. Salvador’s thirst for knowledge is unquenchable, making him a repository of diverse information. He has earned a reputation as someone who possesses a little knowledge about everything, and he has a knack for bringing laughter to any setting. Salvador Ayestas is the marketer who brings not only strategic insight but also a genuine, warm-hearted approach to his work, enriching the lives of those he encounters.

Ness Garcia – Marketing Assistant

A pillar of support for Diffactory. No task is too big or too small for Ness to conquer. She loves the challenge of learning something new daily and staying ahead of the curve in this fast-paced industry. She values the opportunity to strive for her own professional growth while simultaneously being present to watch her children grow. Working virtually from home is surely the ultimate test in multitasking, and Ness is a star.

Sara Murray – Storyteller

How does a writer…write about oneself? I’ll start at the beginning, in third grade, when I wrote a short-story called “The Bird Who Could Not Fly” about a confused penguin. I was selected to read it over the intercom during morning announcements and that encouraged my imagination. That spark has been the driving force behind my career path. I gravitated towards a degree in Advertising because it seemed like the closest thing to what called to my passions – creativity, problem-solving (fortunately, there’s no ‘one answer’ in this industry…I’m looking at you Math) and human psychology – what makes people engage, adopt and click a button.

From working at the top ad agencies in KC to raising four rambunctious boys, I’ve found a way to pursue my talent for storytelling with Diffactory who is supportive of a healthy work/life balance. I’m dedicated to telling the story of your brand in a way that resonates with your audience and that is what fills my cup, professionally. I take pride on being concise, yet infusing every word with personality that will resonate with your audience. I always say the most important key on my keyboard as a copywriter is the backspace. I look forward to bringing your brand to life with words.

Warren West – Word Chief

Warren is an exceptional copywriter with a strong sales background under his belt and knows what it takes to speak to a customer’s needs, overcome objections, and close the sale. Simply put – from sales letters to landing pages Warren writes words that create action. His strengths contribute to our success in direct-response messaging, digital marketing, video scripts, email sequences, web copy, and marketing strategy for companies of all sizes.

The highlight of the job for him is getting to collaborate with a variety of people and helping them connect with their audience and grow their business. The highlight of his life at home is raising incredible boy/girl twins that leave him speechless.