Insights

Insights2021-07-15T15:40:46-06:00

Digital Marketing Experts: Strategies for Business Growth

As digital marketing specialists, we are cognizant of the constantly-changing online environment and its effects on businesses. With numerous strategies and platforms available, it can be overwhelming for entrepreneurs and business owners to navigate this complex industry. In this article, we’ll explore the world of digital marketing – delving into [...]

  • Digital Marketing freelancer

Should You Use a Freelancer or an Agency for Digital Marketing?

When building any business, it's crucial to have a powerful marketing approach. You can either work with digital marketing consultants from a reputable agency or hire a freelancer to accomplish this vital task. Doing it yourself may appear to be more cost-effective than the methods mentioned above, but it's [...]

  • Digital Marketing Consultants

Who Can Diffactory Serve?

Digital marketing consultants at Diffactory have been helping local businesses in Kansas City perform better in acquiring clients and leads online. Working with the best digital marketing agency for small businesses can ensure that it caters to your niche and location. An excellent digital marketing agency can accelerate business [...]

  • 6 eCommerce Tips and Tricks to Boost Sales

6 eCommerce Tips and Tricks to Boost Sales

6 eCommerce Tips and Tricks to Boost Sales If there's a sole factor that can measure business success, it would be the number of sales. And with an estimated 2.14 billion digital buyers worldwide, it just makes sense to continue learning practical techniques to improve your e-commerce performance. Working [...]

  • KC Small Business Superstar

Diffactory Has Been Recognized As A Small Business Superstar!

Diffactory is proud to announce we’ve been recognized as a 2022 Small Business Superstar by the Greater Kansas City Chamber of Commerce. Small Business Superstars are submitted by customers, clients, and members of the community. This campaign recognizes any small business that is submitted, has fewer than 250 employees, [...]

  • What is SEO and How It Can Improve Your Business

What is SEO and How It Can Improve Your Business

SEO is short for Search Engine Optimization. It is a set of practices that allows a website to get targeted traffic by ranking high in online searches. Studies show that 70% of marketers today see SEO as more effective than running ads. Optimizing your website for search engines is [...]

Why recurring revenue should be occurring to you right now.

There aren’t many people out there who wouldn’t agree that subscription models are the ideal way to retain customers, build loyalty and yes, make money—and yes, even in our current economic climate. In what has become a precarious time in consumer spending and retail shopping, the subscription model has [...]

Yes, you’re open.

Unless you’ve been in another country … actually, strike that. Unless you’ve been on another planet, you know that there has been a decided shift in retail. The past month of shutdowns and stay-at-home orders has made e-commerce more important than ever. We’ve written before about why e-commerce should [...]

5 Reasons Diffactory Doesn’t Have Competition

When you have an up and coming small business or maybe a business that has been in the works for years, there’s one thing that every business owner must have - a strong, solid marketing team behind them that will help to boost their name and profits. That is [...]

Customers Now and Customers Later

You’ve poured your time, money and heart into growing your business, but one thing is missing – you need more customers.  More customers, more profit, right?   So what kind of customers do you need to build a successful business?  More customers now or more customers later?  The answer should [...]

Website In A Week

When we are tasked with creating a multi-functional website for our clients, we pride ourselves on working alongside the ambition of completing your website in just one week.  We have a team of hardworking individuals dedicated to formulating your thoughts into reality. Whether we have a client looking to [...]

Performance-Based Marketing

You’re a business that is in need of a marketing boost to help profitability and connections. Where do you start? Diffactory uses a marketing strategy known as, “Performance-Based Marketing” to help companies like yours gain customers and enhance profitability. What Is It? Performance-Based Marketing uses a company and marketing [...]

What Diffactory Means

Lots of people ask us what Diffactory means. Is it even a real word? Something we made up to sound super cool and hip? Almost, but not quite.  Combining the words differentiation and factory gives you our company name, Diffactory, that we are proud to uphold.  Differentiation We think [...]

Helping Patients and Medical Marijuana Resources Connect

It is 2019 and medical marijuana is legal in the state of Missouri. Patient certification is well underway and possession, cultivation, consumption, and distribution of medical cannabis are now legal in the state of Missouri.  With this emerging industry coming to life, we made the decision that we would [...]

Why Every Business Needs a Marketing Funnel

One of the best strategies that a business can have is providing a marketing funnel for its customers. You ask, what is a marketing funnel? Imagine having a virtual employee working 24 hours a day guiding customers towards their individual wants or needs. This process ultimately boosts your business [...]

Why We Will Always Call Lee’s Summit Our Home

From the bustling atmosphere of small businesses to the intimate setting of local restaurants and shops, Downtown Lee’s Summit gives a personal touch to anyone who visits. Our founder, Kevin Oldham fell in love with this city and four years later, introduced Diffactory’s newest office in the heart of [...]

  • profitability and marketing

Why We Believe Marketing Sucks

Let’s talk about profitability and marketing. Most marketing is inefficient and a lot of times, it just flat out sucks. Whether it’s companies just not giving you the tools to succeed or a lack of interest that is keeping you from the results your business wants to see. Marketing [...]

  • bold marketing for 2019

Four Bold Marketing Strategies For 2019

One of the keys to success in business is always moving forward. If a business owner allows the company to rest on its laurels, their competition we'll find ways to eat away at their market share. One need only look at Blockbuster and Kodak to see what can happen [...]

Why We Offer 24-month Payment Plans on Websites We Build

Most professional websites come at a substantial, upfront investment. This means you will have to shell out some serious cash for a product that might take significant time to complete and could need further work down the road. What if you’re not happy with your design or the way the site [...]

Hiring a Web Designer Who Hasn’t Run a Company? Bad Idea

So, you need to hire a web designer. How do you know who to choose? In my opinion, there is only one question you have to answer to make the best decision. That question is… Has this web designer run their own company before? (And by running a company I [...]

I Need A New Phone

I don't know about you, but I am always a few models behind when it comes to my mobile phone. One of the startups I mentor made fun of my iPhone 6s last night. They said: "You are ready for an upgrade. Just hop online, and your carrier will ship [...]

Can You Set And Forget Your Website?

Your website is up and running. It has a great layout, incredible images, and some valuable content. Now, should you focus on other tasks and come back to your website in a few months or should you maintain it? The answer is simple. You must maintain and manage your website. [...]

  • Diffactory Customer Journey

Customer Journey Marketing: The Largest Opportunity to Increase Revenue

Today’s customers have endless opportunities at their fingertips when it comes to finding products and services that meet their needs.  Not only is there lots of competition, but also there are so many streams of advertising and channels of social media, that the difference in a customer choosing one product [...]

  • diffactory franchise marketing

Partnering with the right franchisees

If you have made the decision to franchise your business, one of the first things you are thinking about is: Who do I want as a franchisee? How do I choose the right person who I know I will be able to work with and who will also be able [...]

  • marketing for franchisors

Supporting Your Franchisees: The Essentials

As you prepare to franchise your business, you should build out your franchise support system. Developing these assets upfront will help you support a scalable, grow-oriented franchise system. Brand guidelines To maintain brand integrity across your franchise network you should publish brand guidelines. Present the brand guidelines to new franchisees [...]

  • franchising your business

Building Your Franchise Opportunity Website

Scout the Competition Start your journey towards franchising by doing a competitive market analysis.  This is where you identify your competitors and understand their customer base so that you can help your prospective franchisee see why your business is superior to others in the field and why it will be [...]

Ready To Franchise?

With your business in full growth mode, you may find yourself looking ahead to the future and wonder, “what’s next?”  Maybe you feel like you are getting itchy feet, ready to take on a new challenge or tackle the next hurdle to propel you into further growth.  Maybe you are [...]

B2B Danger: No One Owns the Marketing Function

Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat--over and over. Fail to plan and you plan to fail, as the saying goes. What [...]

  • diffactory

Diffactory Named A Top Local Agency

As you may know, Diffactory has been providing high-quality digital marketing services to clients just like you in Kansas City and throughout the country since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Kansas City by UpCity! What Does This Mean? UpCity’s Top [...]

Storytelling to Grow Your Business With Instagram

Everyone loves a good story. This is why we embrace movies, plays, books and music. Stories have inspired and connected tribes of people since the beginning of time. What if you had the power to tell your company’s story in a way that was easy and fun to an audience [...]

Top 5 Reasons Every Business Should Be in E-commerce

Whether you’re an entrepreneur just starting with an idea or a well-established retailer with a thriving brick-and-mortar location, e-commerce sales should be an integral part of your business growth plan. Why should your business be in e-commerce? Here’s our top 5 reasons: Growth of the business model. Projections from almost [...]

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Recurring Revenue: Long-term Success in Any Economic Climate

Economic uncertainty is a way of life for most small business owners.  From small swings in the sales pendulum such as seasonal changes, to large swings brought on by recession, you can be sure that circumstances outside your control will try to wreak havoc on your business.  However, thanks to [...]

Increasing Long-Term Value with Recurring Revenue

Not all revenue streams are created equal.  When determining the overall health and stability of your company, recurring revenue dollars go far beyond basic math in creating value for your business.  Simply stated, the more predictable the dollar is, i.e. the more likely that you will receive that dollar every [...]

Boost Your Business by Automating Recurring Sales

Over the past 5 years, automatic payments for recurring sales have become commonplace.  Everything from diapers to razors can be shipped to your door on a pre-determined schedule and payment is billed to your credit card or debited from your bank account.  Services for cellphone service, cable, and other utilities offer [...]

Grow Your Business By Offering Additional Products and Services

Adding new products are services—especially those that involve recurring revenue—can be a great way to build sales and move your company forward faster.  Small businesses have been using this concept for years, and even large brick-and-mortar retailers like Sephora, Amazon, and Walmart are adding new revenue streams—including subscription programs--to their [...]

Subscriptions: Why and How

With the explosion of “box of the month” plans like Stitch Fix, BirchBox, and Dollar Shave Club, you might be considering how a subscription plan could work for your business.  Adding a subscription-based line of revenue to your business can be a terrific way to increase profit, decrease risk and [...]

Licensing–Why and How

Successful small business owners often find themselves at a crossroads:  Invest capital and grow, or forgo investment and stay small.  Many owners choose the latter because they are afraid of risk, afraid of the cost, and afraid of the time it will take to grow their business.  For many businesses [...]

Franchising–Why and How

At Diffactory, we specialize in helping entrepreneurs grow their businesses.  One of our specialties is assisting companies that are considering expansion by franchising or licensing all or part of their business.  In this two-part series, we will explain the differences between licensing and franchising, and how each can be used [...]

Diffactory Receives Better Business Bureau Accreditation

At Diffactory, trust is integrated into everything we do.  We go out of our way to earn the trust of our clients, and only work with clients we would recommend to our family and friends.  We are proud to announce that we have enhanced our commitment to integrity by receiving [...]

Risk Reduction For Business Owners

Let's start with a pretty obvious statement. Starting a business from scratch is flat out hard. Laying out all of the complexities for why it is hard would require a separate essay, so for now let’s agree that it is hard work. Now think about something. What do UPS Stores, [...]

  • Diffactory Marketing

Stop Playing Revenue Roulette

In our essay “Eight Reasons Every Business Needs Recurring Revenue,” we discussed a major benefit of membership and subscription business models: The ability to even out demand for your products or services.     Having predictable cash flow each month give your business stability. This let's you work on your business while spending less time [...]

  • customer retention

Keep Your Current Customers or Get New Ones?

We recently broke down the “Eight Reasons Every Business Needs Recurring Revenue” and mentioned “flight risks” in that piece.   Flight risks are the customers that may leave you soon. You won’t know until they are gone. Their silence should be a warning sign for your business. Keep your existing [...]

  • my marketing company sucks

Marketing Costs: How recurring revenue can eliminate them

  One of the reasons we launched Diffactory was to address all of the waste in marketing and eliminate marketing costs for our partners. Sounds controversial for a marketing company, right? We call it being honest.   Waste comes in the form of throwing darts at the board, trying every new thing [...]

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Eight Reasons Your Business Needs Recurring Revenue

Recurring revenue is often called the Holy Grail of revenue. We couldn’t agree more and have seen the positive impact it has on the companies we partner with. There are multiple advantages that come with owning a subscription or membership model business. Dating back to 1556 when the government of Venice [...]

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