Insights

Insights2021-07-15T15:40:46-06:00
  • Diffactory Reports It Has Been Named a 2021 Truly the Best Business of the Year

Diffactory Reports It Has Been Named a 2021 Truly the Best Business of the Year

FOR IMMEDIATE RELEASE (Lee’s Summit, MO) Diffactory, a digital marketing and web development firm in downtown Lee’s Summit, proudly announces the company has received the “2021 Truly the Best Business of The Year” award for businesses with one to 20 employees by the local Chamber of Commerce. The company [...]

Why recurring revenue should be occurring to you right now.

There aren’t many people out there who wouldn’t agree that subscription models are the ideal way to retain customers, build loyalty and yes, make money—and yes, even in our current economic climate. In what has become a precarious time in consumer spending and retail shopping, the subscription model has [...]

Yes, you’re open.

Unless you’ve been in another country … actually, strike that. Unless you’ve been on another planet, you know that there has been a decided shift in retail. The past month of shutdowns and stay-at-home orders has made e-commerce more important than ever. We’ve written before about why e-commerce should [...]

5 Reasons Diffactory Doesn’t Have Competition

When you have an up and coming small business or maybe a business that has been in the works for years, there’s one thing that every business owner must have - a strong, solid marketing team behind them that will help to boost their name and profits. That is [...]

Customers Now and Customers Later

You’ve poured your time, money and heart into growing your business, but one thing is missing – you need more customers.  More customers, more profit, right?   So what kind of customers do you need to build a successful business?  More customers now or more customers later?  The answer should [...]

Website In A Week

When we are tasked with creating a multi-functional website for our clients, we pride ourselves on working alongside the ambition of completing your website in just one week.  We have a team of hardworking individuals dedicated to formulating your thoughts into reality. Whether we have a client looking to [...]

Performance-Based Marketing

You’re a business that is in need of a marketing boost to help profitability and connections. Where do you start? Diffactory uses a marketing strategy known as, “Performance-Based Marketing” to help companies like yours gain customers and enhance profitability. What Is It? Performance-Based Marketing uses a company and marketing [...]

What Diffactory Means

Lots of people ask us what Diffactory means. Is it even a real word? Something we made up to sound super cool and hip? Almost, but not quite.  Combining the words differentiation and factory gives you our company name, Diffactory, that we are proud to uphold.  Differentiation We think [...]

Helping Patients and Medical Marijuana Resources Connect

It is 2019 and medical marijuana is legal in the state of Missouri. Patient certification is well underway and possession, cultivation, consumption, and distribution of medical cannabis are now legal in the state of Missouri.  With this emerging industry coming to life, we made the decision that we would [...]

Why Every Business Needs a Marketing Funnel

One of the best strategies that a business can have is providing a marketing funnel for its customers. You ask, what is a marketing funnel? Imagine having a virtual employee working 24 hours a day guiding customers towards their individual wants or needs. This process ultimately boosts your business [...]

Why We Will Always Call Lee’s Summit Our Home

From the bustling atmosphere of small businesses to the intimate setting of local restaurants and shops, Downtown Lee’s Summit gives a personal touch to anyone who visits. Our founder, Kevin Oldham fell in love with this city and four years later, introduced Diffactory’s newest office in the heart of [...]

  • profitability and marketing

Why We Believe Marketing Sucks

Let’s talk about profitability and marketing. Most marketing is inefficient and a lot of times, it just flat out sucks. Whether it’s companies just not giving you the tools to succeed or a lack of interest that is keeping you from the results your business wants to see. Marketing [...]

  • bold marketing for 2019

Four Bold Marketing Strategies For 2019

One of the keys to success in business is always moving forward. If a business owner allows the company to rest on its laurels, their competition we'll find ways to eat away at their market share. One need only look at Blockbuster and Kodak to see what can happen [...]

Why We Offer 24-month Payment Plans on Websites We Build

Most professional websites come at a substantial, upfront investment. This means you will have to shell out some serious cash for a product that might take significant time to complete and could need further work down the road. What if you’re not happy with your design or the way the site [...]

Hiring a Web Designer Who Hasn’t Run a Company? Bad Idea

So, you need to hire a web designer. How do you know who to choose? In my opinion, there is only one question you have to answer to make the best decision. That question is… Has this web designer run their own company before? (And by running a company I [...]

I Need A New Phone

I don't know about you, but I am always a few models behind when it comes to my mobile phone. One of the startups I mentor made fun of my iPhone 6s last night. They said: "You are ready for an upgrade. Just hop online, and your carrier will ship [...]

Can You Set And Forget Your Website?

Your website is up and running. It has a great layout, incredible images, and some valuable content. Now, should you focus on other tasks and come back to your website in a few months or should you maintain it? The answer is simple. You must maintain and manage your website. [...]

  • Diffactory Customer Journey

Customer Journey Marketing: The Largest Opportunity to Increase Revenue

Today’s customers have endless opportunities at their fingertips when it comes to finding products and services that meet their needs.  Not only is there lots of competition, but also there are so many streams of advertising and channels of social media, that the difference in a customer choosing one product [...]

  • diffactory franchise marketing

Partnering with the right franchisees

If you have made the decision to franchise your business, one of the first things you are thinking about is: Who do I want as a franchisee? How do I choose the right person who I know I will be able to work with and who will also be able [...]

  • marketing for franchisors

Supporting Your Franchisees: The Essentials

As you prepare to franchise your business, you should build out your franchise support system. Developing these assets upfront will help you support a scalable, grow-oriented franchise system. Brand guidelines To maintain brand integrity across your franchise network you should publish brand guidelines. Present the brand guidelines to new franchisees [...]

  • franchising your business

Building Your Franchise Opportunity Website

Scout the Competition Start your journey towards franchising by doing a competitive market analysis.  This is where you identify your competitors and understand their customer base so that you can help your prospective franchisee see why your business is superior to others in the field and why it will be [...]

Ready To Franchise?

With your business in full growth mode, you may find yourself looking ahead to the future and wonder, “what’s next?”  Maybe you feel like you are getting itchy feet, ready to take on a new challenge or tackle the next hurdle to propel you into further growth.  Maybe you are [...]

B2B Danger: No One Owns the Marketing Function

Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat--over and over. Fail to plan and you plan to fail, as the saying goes. What [...]

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