Your Clients Aren't Ready to Sell. We Make Them Ready.
Partner with Diffactory to transform founder-dependent service businesses into marketable assets. We handle the value acceleration. You handle the exit.
The Problem You See Every Day
You know this scenario. Great founder. Profitable business. Motivated to sell. But when you dig into operations, the founder IS the business. No systems. No management team. No transferable value.
You can't list what isn't sellable. "Sellable" doesn't mean profitable. It means independent.
Most service businesses aren't ready for market. Owner dependency kills deals before they start, wastes months of everyone's time, and leaves frustrated founders wondering why their "successful" business won't attract buyers.
That's where we come in.
What We Do for Your Clients
We specialize in pre-exit value acceleration for founder-led service businesses. Using the Exit Planning Institute's Value Acceleration Methodology and the 8 Drivers of Value framework, we systematically reduce owner dependency and build transferable value.
Our focus:
- Implement systems that replace founder involvement
- Build management teams that can run operations
- Document processes and intellectual property
- Create financial clarity and clean reporting
- Establish recurring revenue models where possible
- Diversify customer concentration
- Build defensible competitive advantages
The result: Your client goes from "not ready" to "marketable" in 6-12 months, depending on starting point.
How We Work Together
Assessment & Planning
We evaluate the business using our proprietary assessment (which you can co-brand for your clients). This identifies gaps in the 8 Drivers and creates a clear roadmap to marketability.
Value Acceleration Work
We execute the roadmap with the founder. This is hands-on implementation, not consulting. We build systems, train teams, document processes, and create the infrastructure that makes the business transferable.
Handoff to You
Once the business hits target metrics for transferability, we hand it back to you for listing and sale execution. You get a client who's ready, with clean operations and realistic expectations.
Revenue Share
We offer a referral fee structure for qualified introductions, plus optional co-advisory arrangements on larger engagements. Details available upon conversation.
Why This Benefits Your Practice
Shorter Sales Cycles
Buyers don't walk away from dependency concerns because those concerns have been addressed pre-listing.
Higher Multiples
Transferable value commands premium pricing. Your clients get better outcomes, you get higher commissions.
Stronger Reputation
You become known for bringing quality, ready-to-transact businesses to market, not just hopeful listings.
Recurring Relationship
Many business owners need value acceleration work years before they're ready to list. You can engage clients earlier and maintain relationships through the entire exit timeline.
Let's Talk
If you work with service business owners who want to exit but aren't ready, let's talk. We can white-label assessment tools, create co-branded roadmaps, and build a referral relationship that benefits both practices.
Schedule a Conversation