Strategic Guidance From Founders Who've Been There
You're stuck. You know it. Your business runs through you, and you can't see a way out that doesn't involve burning the whole thing down and starting over. Maybe you've thought about selling, but you know the business isn't ready. That's the gap we close: exit-minded but not exit-ready.
We've been there. We've built businesses that trapped us. And we've rebuilt them so they worked without us. This is how we help you do the same.
Find Your Starting Point
Some people need the roadmap. Some need someone to build it with them. Some just need to talk it through with people who get it. Here's how to think about where you are and what makes sense.
Tier 1
Founder HQ Free
A free community on Skool. Real founders working through real problems. Weekly calls. Access to frameworks. No pitch, just a place to start seeing things differently.
Best if: You're not sure what's broken yet. You know you're stuck, but you need to figure out where before you spend money on it.
Free
What's inside: Real founders working through real problems together. Weekly calls and Q&A sessions. Access to frameworks and templates. Plus a direct line to our team when things feel foggy.
We built this because most founders don't need consulting yet. They need to understand the problem first.
Join Founder HQ FreeTier 2
Founder HQ Plus
Deeper frameworks and real accountability to actually implement the things you're learning. This is where knowing turns into doing.
Best if: You've been in the free community. You've got the frameworks. Now you need the push and the structure to make things actually happen.
$149/month
What's inside: Monthly masterminds and sessions with other founders doing the work. A dedicated Slack channel for when you're stuck between sessions. Direct access to our team when you hit a wall. Priority access to workshops and trainings.
This is for founders who already know what needs to change but keep not changing it. Structure and accountability close that gap.
Claim Your SpotTier 3
Reality Check
We spend a full session going deep on your business. We look at all 8 Drivers of Value. We figure out where you're strong and where you're bleeding, and we build a plan around what you actually want, not what some playbook says you should want.
Best if: You're done guessing. You want the assessment. You want the gaps. You need someone to sit across from you, look at your specific situation, and tell you exactly what to fix first.
$997 one-time
What's inside: Deep dive session across your business and goals. A full analysis across the 8 Drivers of Value. Prioritized plan you can execute over the next 90 days. 30 days of follow-up access so the plan doesn't die in a drawer.
You walk away with clarity. Not "here's everything you could probably do" clarity. The kind where you know the three things that matter most and the order to do them in.
Book Your Reality CheckTier 4
Founder HQ Masters
Serious, strategic value acceleration. We work through the 8 Drivers with you, month by month, until your business can sell without you (whether you actually sell it or not).
Best if: You're ready to execute, not explore. You've already decided this matters, and you want a team that works alongside you to make it happen.
$997/month, 12-month program
What's inside: Monthly implementation sessions (not just advice, actual building). Weekly check-ins by email or voice so you never lose momentum. Ongoing community access with other founders in the program. Priority access to our team for the things that come up between sessions.
Every session focuses on a different driver of value. By the end, you've systematically fixed the things that make your business dependent on you.
Apply for MastersWhat Makes Our Consulting Different
We've Built and Sold
We're not theorists. Our founder spent 30 years building, scaling, and exiting businesses. The frameworks we teach come from doing it, failing at it, and figuring out what actually works.
We Don't Hand You a Binder
Every framework comes with clear next steps. Every session ends with "here's what you're doing this week." We're focused on implementation, not information.
We Talk Like Founders
No corporate speak. No generic advice. Just straight talk from people who understand the prison you built because we've been stuck in one too.
Common Questions
How is this different from other business coaching?
Most business coaching focuses on growth tactics. We focus on building a business that doesn't depend on you. Growth is great. But if the business can't run without you, you're just building a bigger prison.
What if I'm not ready to sell?
Perfect. Most of our clients are exit-minded but not exit-ready. That's exactly where the work begins. Building a business that could transition to a new owner is the whole point of "Love It or List It." You do the work either way. The decision comes later.
Do I have to go through the levels in order?
No. Start wherever makes sense for your situation. Some founders jump straight to a Reality Check or Masters. Others start in the free community before upgrading. There's no wrong door.
Can I do consulting and implementation at the same time?
Yes. Many clients work with us strategically through Founder HQ Masters while our implementation team works on specific systems in parallel. That's actually the fastest path for most people.
Ready to Start?
Not sure which level makes sense? Start with the free community. See if the frameworks resonate. Meet other founders working through the same problems.