You’ve poured your time, money and heart into growing your business, but one thing is missing – you need more customers.  More customers, more profit, right?   So what kind of customers do you need to build a successful business?  More customers now or more customers later?  The answer should be both.

Successful businesses use both short and long-term marketing strategies to not only survive but to grow and profit.  Short-term marketing generates leads quickly so you can make sales and get consistent cash flow to cover expenses and invest back into your business.  This approach provides customers now.  Long-term marketing creates a system to give you fresh leads and prospects at lower costs to maximize profits and accelerate business growth.  This provides you with a steady flow of customers later.

Let’s take a deeper dive into what “Customers Now” and “Customers Later” tactics look like and how to leverage these tools for your business…

Customers Now:

These methods enable you to acquire new prospects and turn those leads into customers and, of course, revenue.

Pay for Performance

You can expand your customer base and grow revenue by employing a Pay for Performance solution. Diffactory’s approach is designed to deliver a steady stream of highly qualified leads and profitable revenue while eliminating risk. In this scenario, we’re “in-it-to-win-it” together.  You pay a fixed fee for the leads we provide you.  You only pay for results.

Pay Per Click

This marketing strategy can grow your business by gaining customers and clients immediately with digital ads providing lead generation. Paid ads are one of the most effective marketing strategies when done correctly. Diffactory can help you catch relevant leads behind the scenes and track metrics to accurately track every dollar spent to determine your ROI.

Customers Later: 

In order to keep the momentum of your business going and build a solid foundation, these long-term investment approaches will help you to retain and build upon valuable customer relationships by maintaining a solid online presence.

Social Media

This isn’t about the number of ‘Likes’ and ‘Fans’ you have.  It’s about keeping your current customers and clients engaged with your brand.  Social media platforms can build trust, foster deeper relationships and cultivate brand loyalty.  Be sure to keep your content steady and relevant while providing ways for your customers to interact.  Staying on top of social media will keep your brand top-of-mind and re-engage existing customers, moving them to action.

Blogging and Search

Maintaining a regular presence on your blog is a great way to give your business increased online visibility and stay connected with customers.  Every time you post a new blog it’s one more opportunity for your business to populate in search engines.  Combine strategic SEO within your posts and you’ll see an even higher conversion rate.  Blogging also helps you get discovered on social media if you’re sharing across all of your social networks.  The even better news is those blogs you’re writing today will pull in traffic from search engines for months and years to come.  Additionally, if you’re consistently creating content that answers your customer’s common questions, you become the authority within your field – creating trust and a reason for your customers to keep coming back.


Videos can provide a great return on your investment.  Creating solid and strategic video content is a great way to keep the bridge to your brand open to clients.  Customers will tune in to quality, relevant videos that add value to their experience with your brand.

Create videos that feature demonstrations, highlight products in an explainer video, show reactions from happy customers and even day-to-day happenings within your company.  Relatable content is gold with customers and can tether them to your brand indefinitely.

However you reach new leads or connect with current customers, the most important thing is to keep being a solution to their problem.  In fact, there are so many moving parts to consider within the multi-faceted arena of marketing…why not let Diffactory be your solution?  Diffactory fixes expensive marketing problems for the companies we serve.   We can help you gain and retain more valuable customer relationships through our expert marketing solutions.  Let’s chat soon!