12-Month Value Acceleration Program
The Master's Program
12 months. 12 modules. Each one built around a specific driver of business value. You don't just learn what makes a business transferable. You build it, month by month, with a team that's done it before and won't let you skip the hard parts.
This is for founders who are done reading about the problem and ready to fix it.
$997/month
The Problem You Already Know You Have
You already know the business depends on you. You know that if you stepped away for three months, things would start falling apart within weeks. You know the team can't make decisions without you. You know the revenue depends on your relationships. You know the "systems" are really just you making 40 decisions a day from memory.
You know all of this. You've known it for a while.
The problem isn't awareness. The problem is that knowing what's broken and actually fixing it are two completely different skills. One requires honesty. The other requires structure, accountability, and someone who's done it before showing you exactly what to do and in what order.
That's what this program is.
What the Master's Program Actually Does
We work through the 8 Drivers of Value systematically over 12 months. Each month focuses on a specific driver. Each session ends with concrete work to execute before the next one. You're not collecting information. You're building the actual infrastructure that makes your business transferable.
The framework is the Value Builder System. Over 80,000 companies have been assessed through it. We use it because it works, and because it gives us a shared language and measurable benchmarks so you can see exactly where you started and how far you've come.
What that means practically: every month, something specific gets better. Your owner dependency score drops. Your recurring revenue increases. Your team starts making decisions without you. Your customer concentration decreases. These aren't abstract goals. They're measurable changes that show up in your Value Builder score.
The 12 Modules You Work Through
Your Value Builder Score
We establish the baseline. Where does your business stand across all 8 drivers? This is the honest starting point, and everything that follows is built on it.
Recurring Revenue
The single biggest lever most service businesses ignore. We build or improve predictable revenue streams so every month doesn't start at zero.
Monopoly Control
Can you charge what you want, or are you competing on price? We identify and strengthen whatever makes your business hard to replace.
The Switzerland Structure
Are you dangerously dependent on one customer, one supplier, or one employee? We diversify the risk so one bad day doesn't sink the company.
Financial Performance
Not just revenue. Margins, cash flow, and the kind of financial reporting that makes a buyer (or a future version of you) confident in the numbers.
Growth Potential
Is there room to run? We identify the growth levers that don't require you personally doing more work, and build the systems to pull them.
Customer Satisfaction
Not "they haven't complained." Measurable, verifiable satisfaction that survives a change in ownership. We build the feedback loops and retention systems that prove it.
Hub and Spoke (Owner Dependency)
The big one. The driver where most founders score lowest and where the most value gets created. We systematically remove you as the single point of failure.
Valuation Teeter-Totter
Can you grow without proportionally increasing costs? We optimize the relationship between investment and return so the business scales without burning cash.
The Intangible Capitals
Human capital, structural capital, customer capital, social capital. The stuff that doesn't show up on a balance sheet but determines what a buyer will actually pay.
Your Personal and Financial Plan
The business plan has to align with your life plan and your financial plan. We make sure all three legs of the stool are solid, not just the business one.
Your Options
Love it or list it. By this point, the business is transferable. You decide what to do with it. Grow it, sell it, transition it, recapitalize it. For the first time, you have real options instead of being trapped by the only one available.
Why This Works When Other Programs Don't
Most business programs give you information and hope you do something with it. Information isn't the bottleneck. You can find information anywhere. The bottleneck is implementation, and implementation requires three things most programs don't provide.
A proven system.
The Value Builder methodology has been tested on 80,000+ companies. We didn't invent a framework because it sounds good on a sales page. We use one that's been validated at scale because it actually works.
Accountability that doesn't quit.
Weekly check-ins. Monthly implementation sessions. A team that notices when you're stalling and calls you on it. This isn't a course you can watch passively and feel productive. You either do the work or you don't, and we'll know which one it is.
Someone who's been where you are.
Our founder built a business that trapped him. He spent years figuring out how to get out. Then he exited the part that didn't make sense and kept the part that did. The frameworks he teaches come from doing the work, not from reading about it. That matters when you're stuck at 2am wondering if any of this is going to work.
This Is What Happened to Me
In 2023, I was on my kitchen floor at 4am. I'd been up all night. Eight years of building, and I'd constructed a prison so sophisticated I didn't even realize I was in it.
The business was generating revenue. The team was growing. On paper, everything looked right. But I couldn't step away. Every decision ran through me. Every client relationship was mine. Every fire was mine to put out. I wasn't running a business. I was performing one.
That night I decided to take it apart and rebuild it. Not the revenue. Not the clients. The structure. The dependency. The parts that made it impossible for anyone other than me to keep the thing running.
It took time. It was uncomfortable. I had to let go of things I thought were essential and watch other people do them differently than I would have. But eventually the business worked without me in the middle of everything. And I was able to exit the part that didn't make sense and keep the part that did.
That's the same work this program walks you through. I'm not teaching theory. I'm teaching the process I used on my own company, refined with the frameworks and data from 80,000+ others.
— Kevin Oldham, Founder
Here's What You Get
Monthly implementation sessions focused on one driver at a time.
Not lectures. Working sessions where we build the actual systems your business needs.
Weekly check-ins via email or voice so momentum never dies.
The gap between sessions is where most programs lose people. We don't let that happen.
Ongoing community access with other founders doing the same work.
You're not alone in this. The founders in this program are at your stage, dealing with your problems, and holding each other accountable.
Priority access to our team for the things that come up between sessions.
Business doesn't pause because your next session is two weeks away. When something urgent hits, you have a direct line.
Your Value Builder score tracked over time.
So you can see the progress in numbers, not just feelings.
$997 /month
12-month program. Application-based enrollment.
The Guarantee
If you do the work and don't see measurable progress in your Value Builder score within the first 90 days, we'll work with you until you do. We're not in the business of collecting monthly fees from people who aren't getting results. If it's not working, we want to know why and fix it.
The caveat is obvious: you have to actually do the work. Show up to sessions. Execute between them. If you treat this like a passive course, it won't work. But if you commit to the process, we commit to the outcome.
What Else Comes With It
Full Resource Library
Every framework, template, SOP, and tool we've built over three decades of building and fixing businesses. Not a drip feed. All of it, from day one.
Priority Scheduling
Priority scheduling for Reality Checks and deep dives. When you need to go deeper on a specific driver or problem, you get priority access to our calendar for focused sessions.
Discounted Implementation
If you need our implementation team to build something alongside the strategic work (a new website, an automation system, an operational overhaul), you get preferred pricing as a Master's Program member.
Frequently Asked
Apply Now
$997/month. 12-month program. Application-based because this only works with founders who are ready to do the work.
Tell us about your business, where you're stuck, and what you want the next 12 months to look like. We'll review your application and schedule a conversation to see if it's a fit. If it's not, we'll tell you and point you somewhere better.
$997/month for 12 months