6 eCommerce Tips and Tricks to Boost Sales
If there’s a sole factor that can measure business success, it would be the number of sales. And with an estimated 2.14 billion digital buyers worldwide, it just makes sense to continue learning practical techniques to improve your e-commerce performance.
Working with reputable digital marketing consultants is always the best way to improve your business.
Most people believe that e-commerce requires a lot of monetary investment for promotional endeavors. But they don’t know that even simple adjustments can make a big difference for any e-commerce business. And most of the time, you see results in just a matter of days.
eCommerce Tips and Tricks to Improve Sales
Compared to brick-and-mortar stores, changes in eCommerce are quick. With the digital landscape in constant flux, it’s essential for any business owner whose store sits in the online world to adapt equally fast. Fortunately, digital marketing consultants at Diffactory have the tools and know-how to help you cope with this.
The following six tips can help you drive more sales to your eCommerce business:
1. Eliminate Checkout Registration
Make checkout registrations optional for your buyers. Forcing your customers to fill up a registration form before buying your products can negatively impact conversion. It can hinder their enthusiasm to buy your goods or services.
Most buyers today are wary of providing their personal information online. You want to make the sales transaction as smooth as possible without offering any second thoughts to the buyer.
2. Give Incentives to Newsletter Signups
Instead of forcing your customers to register personal details during checkout, it’s better to make them subscribe to your newsletter to get their email addresses. While most eCommerce sites find it challenging to entice their shoppers to sign up for their newsletter, adding an incentive can quickly turn the tables for more subscribers.
Discounts are always a welcome motivation, which you can effectively offer to your first-time buyers. Regardless of the kind of incentive you’re planning to offer, time your newsletter sign up correctly so that you don’t annoy your site visitors.
3. Boost Your Site’s Reputation
Even if you have a beautiful webpage design, it has minimal effects on your sales conversion unless it appears reputable to visitors. Here are several ways to enhance your site’s reputation:
- Gather regular feedback from your buyers and show testimonials on your front page.
- Use social media to capture positive reviews and respond to customer queries.
- Publish relevant articles about your product and services and focus on the benefits.
The more social proof you provide to your visitors, the better the conversion rate.
4. Use Videos for Your Most Popular Items
Clear and beautiful images are essential to convince your visitors about the product you’re selling. But most of your competitors are doing the same tactic. What you need to do is kick it up a notch with videos.
You can create promotional, how-tos, or review videos, but be sure to do this strategy only for your popular products. Creating videos for all the items in your store is too time-consuming – especially if you’re selling hundreds of products. Plus, it won’t emphasize your most popular offerings, where you get most of your sales conversion.
5. Prioritize Benefits Over Features
Make each of your product descriptions an excellent copy to increase the conversion rate. Regardless of the item type, you must always highlight its benefits to the buyer. Even if your item has the latest, high-tech feature, most buyers don’t buy based on these factors but on how beneficial it is.
Most visitors don’t scroll down too far when viewing a product page, so you need to place the benefits on top to capture their attention. Remember to highlight the benefits when creating your promotional videos as well.
6. Make Your About Page Shine
Most eCommerce websites don’t have a compelling “About Us” page. You can capitalize on this common drawback by making yours shine. Studies revealed that 71% of customers prefer to buy from companies that align with their values. And the best place you can show your company vision and values is on your “About Us” page.
Don’t just put together your site’s mission and vision, but instead craft it into an inspiring story. Tell your visitors how passionate you are about what you’re offering. If your business has involvement in community work or any charity, be sure to highlight them on this page as well.
Enhance Your eCommerce Business with These Tips
Follow these simple tips to improve your sales conversion. As with any type of improvement, you’ll need to do some A/B testing and pick the approach that yields better results. Working with a digital marketing consulting agency can make implementing these improvements easier.
Remember that this is just the tip of the iceberg for improving sales performance in the eCommerce world. When you partner with a team of digital marketing consultants, you’ll gain access to more time-tested, customized approaches.
Ready to skyrocket your sales conversion? Contact Diffactory today to receive a free consultation.