Full Stack Digital Marketer
Were you born to solve problems and develop solutions?
Have you always wondered what it would be like to wrap up your day knowing that you made a difference in people’s lives?
Diffactory has a rare opportunity for one candidate who truly believes in something larger than themselves.
We are one of KC’s most unique performance-based digital marketing firms and we need the best Full Stack Digital Marketer in the city to join us in our pursuit of growth, excellence, and awesomeness.
We do crazy things like offer pay for performance marketing, invest in our client’s businesses, build our own brands and help companies who want to go big or go home.
To be successful in this role you should have a rare ability to keep the big picture in focus while managing day-to-day micro-tasks. We ask a lot and hold each other accountable for owning the results.
Opportunity
To become a linchpin within Diffactory’s strategy and implementation team. A linchpin within our company is someone who the company depends on to get things done. Our company is small and we all dig in to accomplish goals for those we serve.
You should be:
- Highly organized – you’re responsible for impacting revenue for our clients and helping Diffactory grow.
- Advanced prioritization skills – we have a three-year plan to triple the size of our business. You’ll have a full, yet manageable plate and need to prioritize your efforts.
- Self-motivated and driven – Your ability to learn quickly and execute with limited oversight should be innate.
- High standards – We have high standards and expect yours to be even higher. We are looking for the best of the best.
- Curious – We believe curiosity is the key to a rewarding career and life. You have to be curious about the larger “why” and how it relates to the business and your career path to be successful on our team.
- A problem solver – Our clients hire us to solve expensive marketing problems. This means you are resourceful and driven to apply your solutions to the problems we encounter while serving our clients.
Responsibilities
- Knows how to interpret a client’s needs and prescribe solutions that allow objectives to be met and/or exceeded
- Plan and execute/manage all digital marketing, including but not limited to:
- SEO/SEM
- Marketing automation
- Analytics
- Conversion Rate Optimization (CRO)
- Measure and report performance of all client digital marketing campaigns, and assess against goals (ROI and KPIs)
- Deep understanding of Google Analytics and how to establish reports and conversions.
- Owns the reporting function via Agency Analytics
- Identify trends and insights, and optimize spend based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Understand conversion principles and develop solutions to increase conversions
- Build and optimize user funnels
- Expert at HighLevel or the ability to master 90% of the platform’s capabilities within 30-45 days. Online training resources provided.
- Understands how to use marketing automation to enhance the customer journey while driving conversions profitably.
- Ability to map out customer journeys and translate them to automation that enhances the journey and drives profit/retention for clients
- Collaborate and manage strategic partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
If this sounds like you then we would love for you to submit your resume and cover letter telling us why you are the best in the city for this unique opportunity.
Why Work At Diffactory?
Diffactory is the 2021 Business of the Year in the Lee’s Summit Chamber (1-20 employees). We were nominated and selected by our peers out of over 1,000 members and we were a top-three finalist in 2018 and 2020.
We are a fun place to work that deeply values and appreciates those who join our team.
If you have always wanted to be part of a small and nimble team where your work impact is measurable and meaningful, we provide a platform for you to make that happen.
Here are some of the benefits we offer:
- 401K with employer match
- Fun location based in the heart of Downtown Lee’s Summit
- Paid Time Off (PTO)
- Family first culture that is real
- Training library to help you grow
- The ability to be part of a small company with large aspirations
Compensation
We offer an attractive base salary plus an incentive program. You’re income grows as you help the company achieve its goals.