One of the keys to success in business is always moving forward. If a business owner allows the company to rest on its laurels, their competition we'll find ways to eat away at their market share. One need only look at Blockbuster and Kodak to see what can happen when a business fails to
About Kevin OldhamI'm an ordinary guy born with extraordinary curiosity...and a founder's story that involves monthly ransom payments. While launching and growing new franchise brands at United Real Estate Group, an expensive problem kept popping up: When we outsourced marketing, expectations weren't met. Almost 100% of the time. I couldn't wrap my head around all of the effort vendors put into landing us as a client, only to fail when it came to delivery of services and promises. I knew it was bad when we referenced a retainer payment to one vendor as a ransom payment. At that point I knew what had to be done. After helping United recapitalize the business with McCarthy Capital, I decided to fix the problem I kept encountering. How hard could it be? I launched Diffactory in 2015 to help remarkable businesses grow through e-commerce, licensing, franchising and subscription/membership business models. More importantly, I founded our company to fix the marketing experience for the companies we partner with. We do what we say we are going to do. We own the results. We hold ourselves to the highest standards. Every single time. We partner with companies who demand excellence internally and externally. This simple business philosophy has rewarded our company in ways we never imagined.
Most professional websites come at a substantial, upfront investment. This means you will have to shell out some serious cash for a product that might take significant time to complete and could need further work down the road. What if you’re not happy with your design or the way the site behaves? If your site doesn’t
So, you need to hire a web designer. How do you know who to choose? In my opinion, there is only one question you have to answer to make the best decision. That question is… Has this web designer run their own company before? (And by running a company I mean something other than their current
It is easy to get in a cycle of trying things and hoping a marketing tactic provides the sales you want. I know how it feels to deploy new marketing ideas and have them fail. When I was the CMO of a global company, I was promised results and ended up on page 100 of Google’s
I don't know about you, but I am always a few models behind when it comes to my mobile phone. One of the startups I mentor made fun of my iPhone 6s last night. They said: "You are ready for an upgrade. Just hop online, and your carrier will ship your phone to you in
Your website is up and running. It has a great layout, incredible images, and some valuable content. Now, should you focus on other tasks and come back to your website in a few months or should you maintain it? The answer is simple. You must maintain and manage your website. When you set your website
Today’s customers have endless opportunities at their fingertips when it comes to finding products and services that meet their needs. Not only is there lots of competition, but also there are so many streams of advertising and channels of social media, that the difference in a customer choosing one product over another may be as
If you have made the decision to franchise your business, one of the first things you are thinking about is: Who do I want as a franchisee? How do I choose the right person who I know I will be able to work with and who will also be able to make the business a
As you prepare to franchise your business, you should build out your franchise support system. Developing these assets upfront will help you support a scalable, grow-oriented franchise system. Brand guidelines To maintain brand integrity across your franchise network you should publish brand guidelines. Present the brand guidelines to new franchisees and post them on your
Scout the Competition Start your journey towards franchising by doing a competitive market analysis. This is where you identify your competitors and understand their customer base so that you can help your prospective franchisee see why your business is superior to others in the field and why it will be a success when franchised. In
With your business in full growth mode, you may find yourself looking ahead to the future and wonder, “what’s next?” Maybe you feel like you are getting itchy feet, ready to take on a new challenge or tackle the next hurdle to propel you into further growth. Maybe you are ready to franchise. In the
Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat--over and over. Fail to plan and you plan to fail, as the saying goes. What is driving sales today might
As you may know, Diffactory has been providing high-quality digital marketing services to clients just like you in Kansas City and throughout the country since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Kansas City by UpCity! What Does This Mean? UpCity’s Top Local Agency marketplace is a
Everyone loves a good story. This is why we embrace movies, plays, books and music. Stories have inspired and connected tribes of people since the beginning of time. What if you had the power to tell your company’s story in a way that was easy and fun to an audience that actually wanted to hear
Whether you’re an entrepreneur just starting with an idea or a well-established retailer with a thriving brick-and-mortar location, e-commerce sales should be an integral part of your business growth plan. Why should your business be in e-commerce? Here’s our top 5 reasons: Growth of the business model. Projections from almost all e-marketing researchers are predicting
Economic uncertainty is a way of life for most small business owners. From small swings in the sales pendulum such as seasonal changes, to large swings brought on by recession, you can be sure that circumstances outside your control will try to wreak havoc on your business. However, thanks to recurring revenue, you can guard
Not all revenue streams are created equal. When determining the overall health and stability of your company, recurring revenue dollars go far beyond basic math in creating value for your business. Simply stated, the more predictable the dollar is, i.e. the more likely that you will receive that dollar every month from your customer, the
Over the past 5 years, automatic payments for recurring sales have become commonplace. Everything from diapers to razors can be shipped to your door on a pre-determined schedule and payment is billed to your credit card or debited from your bank account. Services for cellphone service, cable, and other utilities offer this easy “fix it and
Adding new products are services—especially those that involve recurring revenue—can be a great way to build sales and move your company forward faster. Small businesses have been using this concept for years, and even large brick-and-mortar retailers like Sephora, Amazon, and Walmart are adding new revenue streams—including subscription programs--to their offerings with great success.
With the explosion of “box of the month” plans like Stitch Fix, BirchBox, and Dollar Shave Club, you might be considering how a subscription plan could work for your business. Adding a subscription-based line of revenue to your business can be a terrific way to increase profit, decrease risk and better connect with your customers.