
From the desk of Kevin Oldham
Chief Value Accelerator, Diffactory
February 18, 2026
Dear Founder,
Someone you trust sent you here. Your CPA, your wealth advisor, your broker, or another advisor who knows your business well enough to know one thing: you're building something valuable, but you probably don't know what it's actually worth.
Not what you think it's worth. Not what you hope it's worth. What a buyer would actually pay for it today, based on the 8 things that determine whether a business sells or sits on the market until the listing expires.
Most owners know their revenue. They know their profit. What they don't know is whether their business is transferable. Whether it can operate without them. Whether the team, the systems, the customer relationships, and the financial structure would survive a change in ownership. Those are the things buyers evaluate, and most founders have never looked at their business through that lens.
We use the Value Builder System to answer that question. Over 80,000 businesses have taken this assessment. It measures your company across the 8 Drivers of Value: financial performance, growth potential, customer diversification, recurring revenue, owner dependency, competitive differentiation, customer satisfaction, and cash flow dynamics.
It takes about 15 minutes. You get a Value Builder Score showing exactly where you're strong and where the gaps are. You also get a valuation range based on how the market values businesses like yours.
There's no cost. No obligation. No sales pitch hiding behind the results.
As soon as you complete it, we'll send you a personalized video walking through what your score means, what's helping you, and what's holding you back. If you want to talk about what you're seeing, we'll set up a brief conversation. If you don't, that's fine too. The data is yours either way.
The advisor who sent you here did it because they care about your outcome. They've seen what happens when business owners wait too long to understand their options. This is the first step toward making sure that doesn't happen to you.
Fill out the form below and we'll send you the assessment link immediately.
Sincerely,


Kevin Oldham
Chief Value Accelerator, Diffactory