Diffactory Customer Journey

Customer Journey Marketing: The Largest Opportunity to Increase Revenue

Kevin Oldham Customer Journey, Marketing, Retention

Today’s customers have endless opportunities at their fingertips when it comes to finding products and services that meet their needs.  Not only is there lots of competition, but also there are so many streams of advertising and channels of social media, that the difference in a customer choosing one product over another may be as simple as seeing one ad …

diffactory franchise marketing

Partnering with the right franchisees

Kevin Oldham Franchising, Uncategorized

If you have made the decision to franchise your business, one of the first things you are thinking about is: Who do I want as a franchisee? How do I choose the right person who I know I will be able to work with and who will also be able to make the business a success? Given that this person …

marketing for franchisors

Supporting Your Franchisees: The Essentials

Kevin Oldham Franchising, Licensing, Marketing

As you prepare to franchise your business, you should build out your franchise support system. Developing these assets upfront will help you support a scalable, grow-oriented franchise system. Brand guidelines To maintain brand integrity across your franchise network you should publish brand guidelines. Present the brand guidelines to new franchisees and post them on your intranet. These are the guidelines …

franchising your business

Building Your Franchise Opportunity Website

Kevin Oldham Franchising, Marketing

Scout the Competition Start your journey towards franchising by doing a competitive market analysis.  This is where you identify your competitors and understand their customer base so that you can help your prospective franchisee see why your business is superior to others in the field and why it will be a success when franchised.  In other words, why should the …

Ready To Franchise?

Kevin Oldham B2B, Franchising

With your business in full growth mode, you may find yourself looking ahead to the future and wonder, “what’s next?”  Maybe you feel like you are getting itchy feet, ready to take on a new challenge or tackle the next hurdle to propel you into further growth.  Maybe you are ready to franchise. In the words of Forbes, franchising is …

Two Up-and-Coming Kansas City Brands Join Forces

Kevin Oldham Accreditations, Marketing

We are excited to announce that ROCK Creative Network has chosen recently crowned Top Local Agency, Diffactory, as a strategic partner – reinforcing some industry buzz that is asking, ‘what’s the secret’ of our quick growth in a marketplace that some consider to be already overcrowded. Diffactory, a Kansas City area firm, was recently named Top Local Agency in Kansas …

B2B Danger: No One Owns the Marketing Function

Kevin Oldham B2B, Business Models, Market Research, Marketing, New Products, Retention

Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat–over and over. Fail to plan and you plan to fail, as the saying goes. What is driving sales today might not be what catches and …

diffactory

Diffactory Named A Top Local Agency

Kevin Oldham Accreditations, Marketing

As you may know, Diffactory has been providing high quality digital marketing services to clients just like you in Kansas City and throughout the country since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Kansas City by UpCity! What Does This Mean? UpCity’s Top Local Agency marketplace is a resource designed to connect …

Top 5 Reasons Every Business Should Be in E-commerce

Kevin Oldham Business Models, Marketing, New Products

Whether you’re an entrepreneur just starting with an idea or a well-established retailer with a thriving brick-and-mortar location, e-commerce sales should be an integral part of your business growth plan. Why should your business be in e-commerce? Here’s our top 5 reasons: Growth of the business model. Projections from almost all e-marketing researchers are predicting rapid worldwide e-commerce growth through …

Recurring Revenue: Long-term Success in Any Economic Climate

Kevin Oldham Business Models, Marketing, Recurring Revenue, Retention

Economic uncertainty is a way of life for most small business owners.  From small swings in the sales pendulum such as seasonal changes, to large swings brought on by recession, you can be sure that circumstances outside your control will try to wreak havoc on your business.  However, thanks to recurring revenue, you can guard yourself so that when the …

Increasing Long-Term Value with Recurring Revenue

Kevin Oldham Business Models, Market Research, Recurring Revenue, Retention

Not all revenue streams are created equal.  When determining the overall health and stability of your company, recurring revenue dollars go far beyond basic math in creating value for your business.  Simply stated, the more predictable the dollar is, i.e. the more likely that you will receive that dollar every month from your customer, the more valuable it becomes when …

Boost Your Business by Automating Recurring Sales

Kevin Oldham Business Models, Recurring Revenue, Retention, Subscriptions

Over the past 5 years, automatic payments for recurring sales have become commonplace.  Everything from diapers to razors can be shipped to your door on a pre-determined schedule and payment is billed to your credit card or debited from your bank account.  Services for cellphone service, cable, and other utilities offer this easy “fix it and forget it” style of payment …

Grow Your Business By Offering Additional Products and Services

Kevin Oldham Business Models, Marketing, New Products, Recurring Revenue, Subscriptions

Adding new products are services—especially those that involve recurring revenue—can be a great way to build sales and move your company forward faster.  Small businesses have been using this concept for years, and even large brick-and-mortar retailers like Sephora, Amazon, and Walmart are adding new revenue streams—including subscription programs–to their offerings with great success.   Having multiple product lines and …

Subscriptions: Why and How

Kevin Oldham Marketing, New Products, Recurring Revenue, Retention, Subscriptions, Uncategorized

With the explosion of “box of the month” plans like Stitch Fix, BirchBox, and Dollar Shave Club, you might be considering how a subscription plan could work for your business.  Adding a subscription-based line of revenue to your business can be a terrific way to increase profit, decrease risk and better connect with your customers. The benefits of adding a …

Licensing–Why and How

Kevin Oldham Business Models, Licensing, Marketing, New Products, Recurring Revenue, Retention, Subscriptions

Successful small business owners often find themselves at a crossroads:  Invest capital and grow, or forgo investment and stay small.  Many owners choose the latter because they are afraid of risk, afraid of the cost, and afraid of the time it will take to grow their business.  For many businesses selling a product or service, licensing offers a way to …

Franchising–Why and How

Kevin Oldham Franchising, Market Research, Marketing

At Diffactory, we specialize in helping entrepreneurs grow their businesses.  One of our specialties is assisting companies that are considering expansion by franchising or licensing all or part of their business.  In this two-part series, we will explain the differences between licensing and franchising, and how each can be used to effectively grow your business beyond your current capabilities. What …

Diffactory Receives Better Business Bureau Accreditation

Kevin Oldham Accreditations

At Diffactory, trust is integrated into everything we do.  We go out of our way to earn the trust of our clients, and only work with clients we would recommend to our family and friends.  We are proud to announce that we have enhanced our commitment to integrity by receiving accreditation by the Greater Kansas City Better Business Bureau.  As …

Risk Reduction For Business Owners

Kevin Oldham Business Models, Franchising, Licensing, Subscriptions

Let’s start with a pretty obvious statement. Starting a business from scratch is flat out hard. Laying out all of the complexities for why it is hard would require a separate essay, so for now let’s agree that it is hard work. Now think about something. What do UPS Stores, Panera restaurants, the Kansas City Chiefs and Re/Max offices have …

Diffactory Marketing

Stop Playing Revenue Roulette

Kevin Oldham Business Models, Demand, Recurring Revenue

In our essay “Eight Reasons Every Business Needs Recurring Revenue,” we discussed a major benefit of membership and subscription business models: The ability to even out demand for your products or services.     Having predictable cash flow each month give your business stability. This let’s you work on your business while spending less time stalking your bank account for deposits. Three benefits of leveling out …